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See me, not my disease. Let's talk about dementia.
Imagine a close friend tells you that she has dementia. Would you avoid her for fear of being embarrassed by what she might say or do?
According to a recent poll by Alzheimer's Disease International, 40 per cent of people living with dementia reported that they had been avoided or treated differently after diagnosis. One in four respondents cited stigma as a reason to conceal their diagnosis.
Despite the rising numbers of Canadians living with dementia, and its most common form, Alzheimer's disease, these conditions are still widely misunderstood. That’s why the Alzheimer Society has just launched a new campaign, with the slogan: See me, not my disease. Let's talk about dementia, to encourage everyone to see the person beyond the disease.
Awareness campaign is generously supported by the KPMG Foundation
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