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Media Centre: Media Releases and Kits
   
 

Alzheimer Coffee Break™ Media Kit

Alzheimer Coffee Break: Sept. 21, 2004

Fact Sheet

World Alzheimer's Day -- Sept. 21, 2004:
"No Time to Lose"

  • Sept. 21, 2004 is international World Alzheimer's Day. Each year on this date, Alzheimer associations around the world collectively work to raise global awareness and promote understanding of the disease and related dementias.
  • This year's theme "No time to lose" has been chosen to emphasize that no one has any time to lose as the number of people with Alzheimer's disease or related dementias rises dramatically locally, nationally and globally.
  • The Alzheimer Society of Canada, a founding member of Alzheimer's Disease International, has chosen World Alzheimer's Day as the official start date of their 2004 Coffee Break™ fundraiser to reinforce the message that there is "No time to lose."

Alzheimer's Disease International

  • Founded 20 years ago, Alzheimer's Disease International is an umbrella organization comprised of 66 Alzheimer associations throughout the world. Each member is the nationally recognized, not-for-profit Alzheimer association for their country.
  • The key role of Alzheimer's Disease International is to build and strengthen the effectiveness of Alzheimer associations to better meet the needs of people with Alzheimer's disease and related dementias and their families globally.
  • Alzheimer's Disease International's guiding principles are to:
    • Support and strengthen member associations in their activities;
    • Encourage the formation of new Alzheimer associations;
    • Collaborate with the World Health Organization and other international organizations with similar interests;
    • Stimulate public and political awareness at national and international levels by raising global awareness of Alzheimer's disease and related dementias; and
    • Encourage research.
  • Alzheimer's Disease International plays an important role in underdeveloped countries as most members of Alzheimer's Disease International are located in these countries where health and social services are limited and the association is often the only support available.

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Fact Sheet: World Alzheimer's Day and Alzheimer's Disease International
 

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