Media Release

New Logo

For Immediate Release

Are you #InItForAlz?

Alzheimer Society kicks off

Alzheimer Awareness Month with new campaign


Sudbury & North Bay ON – January 10, 2017 – Each year, 25,000 Canadians hear the words, ‘you have dementia.’ But dementia is more than just numbers. Friends, families and members of our communities all experience the personal and social impact of dementia. For our health-care system and economy this means higher demand for services and soaring costs. It’s not just their disease. It’s ours too.


That’s why the Alzheimer Society is asking community members to be #InItForAlz and help fund essential programs and support services for those affected in our community. Through this campaign, the Alzheimer Society also hopes to change the conversation about a disease that continues to be shrouded in silence.


Dementia doesn’t discriminate and can affect anyone. It’s one of the fastest-growing diseases of our time, but still has no cure or effective treatments. It can only be beat if everyone takes action.


That’s why Darren Dreger, a Hockey Insider at TSN, is getting behind #InItForAlz. His 76-year-old step father, Ervin, who lives in Saskatchewan, was recently diagnosed with dementia. “This is a cause that’s close to my heart and I’m proud to lend my support to the campaign. We need to get over our uneasiness about dementia and start to recognize and talk about it more openly” says Dreger.  You, too, can be #InItForAlz and make a difference right from your computer. Visit to watch a video about Darren and his family, read the personal stories of other Canadians impacted by dementia. You can also use the hashtag #InItForAlz to spread the word that “it’s not just their disease. It’s ours too.”


Help us provide much needed programs and support services to help those in our community Live Well with Dementia. Visit to donate to the Alzheimer Society Sudbury-Manitoulin North Bay & Districts or call (705) 560-0603 and find out how you can make a difference.



Quick facts

  • Right now, an estimated 564,000 Canadians are living with dementia.
  • In 15 years, this figure will increase by 66%, to 937,000.
  • For every person with dementia, one or more caregivers provide care.
  • Dementia doesn’t define a person. They’re still the same individual as they were before their diagnosis.
  • People with dementia can continue the things they love and remain active in their communities with the right help and support.
  • Alzheimer Societies across Canada provide programs and support services to help people with all forms of dementia, including Alzheimer’s disease, and their caregivers to live as well as possible.




Media contact

Jessica Bertuzzi-Gallo
Public Relations Director

Direct: 705-524-2024 ext. 232


Last Updated: 11/08/2017