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Media Release: Coffee Break 2014 Kick-Off

Green Shield Top Coffee Break Fundraiser 2013
 

Alzheimer Society Launches Coffee Break 2014 In Windsor and Essex County

More Than 100 Local Businesses and Organizations Will Help Raise $30,000 To Benefit People Living With Alzheimer’s Disease And Other Forms of Dementia

September 18, 2014, Windsor, Ontario. The Alzheimer Society of Windsor and Essex County today launched Coffee Break 2014 with dozens of Coffee Break hosts, sponsors, and supporters.

A total of 104 locations, and counting, have agreed to raise funds for the Society by organizing a Coffee Break from September to December 2014.

Sally Bennet Olczak, CEO of the Alzheimer Society of Windsor and Essex County said, “The funds Coffee Break hosts and donors raise are significant to helping the Society serve an increasing number of individuals diagnosed with Alzheimer’s disease and other forms of dementia.”

This is the 19th year that the Coffee Break campaign is taking place throughout Canada.

Dianne Ullman, whose mother was diagnosed with Alzheimer’s disease in 2012, talked about her family’s journey with the disease: “My journey was painful, Mom’s must have been much worse.”

She adds, “The day I walked into the [Alzheimer Society] building is the day I felt I was not alone, I felt arms around me, I knew then that everything was going to be a little easier.”

The Society also awarded the top five Coffee Break fundraisers from 2013: Bulk Barn; CenterLine (Windsor) Ltd.; Green Shield and Unifor Local 240; FreshCo; and, Ministry of the Attorney General.

In 2013, the Coffee Break campaign raised $30,000 for the Alzheimer Society of Windsor and Essex County. All funds raised remain in Windsor and Essex County to serve individuals diagnosed with dementia, their family members, and their partners in care.

Coffee Break participants include a variety of organizations and businesses, such as schools, retail stores, faith groups, and private companies. All Bulk Barn stores in Windsor and Essex are doing Coffee Break from September 5 to 21, while FreshCo stores will do their Coffee Break in November.

Colonial Coffee is providing all the coffee-making supplies for the campaign. Media sponsor Biz X Magazine is helping spread the word to their readers.

Almost 6,000 people in Windsor-Essex have been diagnosed with dementia. This number will double in the next generation if nothing is done today.

The Alzheimer Society is the leading nationwide health charity for people living with Alzheimer’s disease and other dementias. Active in more than 150 communities across Canada, the Society offers Help for Today through our programs and services for people living with dementia and Hope for Tomorrow...® by supporting research to find the cause and the cure.

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In photo, L-R:  Angela Divitaris (Greenshield & Unifor Local 240); Peggy Winch (Manager of Fund Development and Community Engagement, Alzheimer Society of Windsor and Essex County); Jodi Nesbitt (Greenshield & Unifor Local 240); Paula Bastien Stedman (Greenshield & Unifor Local 240).

For more information, please contact:

Alexis Rodrigo
Community Engagement Officer
Alzheimer Society of Windsor and Essex County
Office: 519-974-2220 ext. 244
arodrigo@aswecare.com     
AlzheimerWindsor.com


Last Updated: 12/03/14
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